Latin America. SonicWall announced Monica Velasco Richards, as its new Marketing Leader for the NoLA and SoLA regions, which comprise all countries in our region except Brazil, as part of the strategy to leverage market positioning and generate more business for its business partners.
Among its main objectives is to drive the growth of partners in the region, through differentiated demand generation tactics, better incentives and simplified integration to Overdrive 2.0, SonicWall's powerful marketing platform that integrates different marketing resources for the partners that make up the company's SecureFirst Partner Program.
Among other things, Overdrive 2.0 allows you to evaluate in detail the impact of each activity generated, from the visualization of who is consuming the content sent by the partners, and also the complete management of online and offline events made in interactions with your customers.
In addition, this platform allows full visibility into marketing metrics and provides business programs and education platforms such as SonicWall University.
"I feel very happy to join SonicWall, we have a lot of work to develop for our business partners, we are sure that with the tools and resources we have and the effort of the entire commercial team, we will achieve incredible results," said Velasco.
Prior to joining SonicWall, Monica Velasco held different marketing leadership positions within Dell and HP in different countries in our region.
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