Latin America. The event brought together more than 300 people and key business partners from across the Latin American region in Cartagena, Colombia, from March 11-14.
At its largest event of the year, Axis Communications met with customers and 150 business partners to recognize their performance during 2023, announce their upcoming launches, as well as the company's business plans in 2024.
The meeting was attended by Leopoldo Ruíz, regional director for Latin America, who commented that the security and video surveillance sector has great potential for growth in the region.
"Our company has the technology that responds to the needs of our partners and end users, especially in Latin America where conditions are changing at an accelerated pace. At Axis, we want to be the one who supports them to illuminate all the possibilities of their business, through the stability of our company, our passion for innovation and the adaptability of our solutions to any context," he said.
In Cartagena, the Sales team for Latin America represented by Alejandro Aguirre, Sales Manager for Mexico, Central America and the Caribbean; Diana Ardila, Head of Sales for the Northern Cone; Luis Mariano Vega, in charge of the Southern Cone, and Glaucio Silva, Sales Manager for Brazil.
Performance in 2023
The team celebrated the record sales achieved in 2023 and thanked its commercial and technology partners, distributors and integrators, for making it possible.
In addition, the executives highlighted that Axis offers solutions for all sectors, adding that segments such as critical infrastructure, industry and transportation will be priorities for 2024 in the region.
"We will enhance the acquisition of solutions from our new business lines such as Audio, Intercoms and Access Control, as natural complements to our networked cameras to demonstrate the diverse integration and applicability of our technological solutions," they said.
In turn, Luis Bonilla, Business Development and Sales Engineering Manager for Latin America, reinforced that "part of Axis Communications' business strategy is to promote and drive a holistic technological offer that goes beyond video. This includes end-to-end solutions that ensure end-to-end security in any industry."
Relationship with partners
Mariana Ramírez, Marketing Manager for Latin America, stated that "Axis Communications will always be supporting its partners to increase the impact of their business plans and strategies, whether through programs, courses and trainings, guided tours, personalized advice, and promotion of success stories."
During the Partner Summit 2024, partners such as Genetec, ISS, Milestone and Panduit presented their different alliances and projects with the company, while Jabil Mexico and APM Terminals Peru shared their success stories using Axis solutions.
The company also rewarded partners with the best projects with the use of new technologies, the highest number of sales, the highest growth and the distributor of the year both in the region and in the different countries where Axis has a presence.
One of the award-winning companies was Wesco Anixter, thanks to its designation as Best Distributor of 2023 for Mexico, Central America and the Caribbean, Northern Cone and Southern Cone.
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