Mexico. Laura Barrera, an expert in national and international exhibitions, is the new person responsible for proposing and directing the commercial and marketing strategies of the event.
The appointment was made official by RX Mexico, the organizing company of Expo Seguridad Mexico and Expo Seguridad Industrial, which expressed its vote of confidence in the ability of the new director to execute adequate standards in planning, marketing, and development of both business events.
For her part, Barrera expressed her satisfaction at assuming her new position: "My arrival at RX Mexico as director of these exhibitions is an excellent opportunity to join a great team of professionals that will allow me to learn from a fascinating industry", she said.
After joining the team, Laura Barrera will now be in charge of carrying out the 21st edition of the event that is considered by many to be the largest for the security industry in Latin America.
"With the more than 25 years of experience that I have accumulated organizing national and international exhibitions, I want to contribute with value propositions that allow us to strengthen this community, so that year after year this event consolidates itself as the key meeting of the great leaders and experts of this sector", added the director.
Expo Seguridad México and Expo Seguridad Industrial will take place from April 16 to 18, 2024 at the Citibanamex Center in Mexico City.
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