Mexico. Ituran, an Israeli telemetry supplier for the automotive sector, announced its arrival in the Mexican market.
This company reaches a market that is equivalent to the 5th. part of all automotive production in North America and has attracted more than $24 billion in investment for the sector since 2010, according to the Michigan-based Center for Automotive Research.
Automotive assembly is projected to double in size between 2010 and 2020, at a time when automakers are investing about $13 billion to move 3.3 million units of capacity from Japan, Germany and South Korea.
For the same reason, Ituran has defined in its new marketing strategy the integration of the Road Track brand and its partnership with Lytx, with which it seeks to strengthen its commercial commitment in Mexico. (In September 2018, Ituran's acquisition of much of Roadtrack's shares was made public.)
Mercedes Pactong Rodríguez, General Director of Ituran Mexico commented: "We have managed to generate important jobs in the country, also places of technicians specialized in the development of our application that has been tropicalized for use in the region." Pactong added, "Our main challenges in the coming months will be to consolidate leadership and offer the product portfolio we have at Ituran in order to meet the needs of our customers and maximize their profits," he concluded.
"We are thrilled to join forces with Ituran," said Rael Morris, Lytx's Vice President of Growth Markets. "The relationship allows Lytx to provide even better service to our customers in the region, and continue to offer excellent service and support, with the added benefit of working with Ituran, a world-class telematics service provider with extensive support and local operations," he said.
During its presentation to partners and media, the Israeli company announced its main services that complement its portfolio in the country: Ituran Protection, Ituran Protection Plus, Ituran Financial, Ituran Fleet, Ituran Fleet Connect, Ituran Tracker, Ituran eBike Tracker, Ituran Telematics and Lytx.
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