Latin America. Following the acquisition of video analytics application company Cognimatics last year, Axis Communications announces the full addition of these software tools to its network cameras, audio equipment and access control. Through this integration, Axis presents new complete solutions for the optimization and prevention of losses of retail stores in order to provide detailed information to the managers and owners of these businesses, thus achieving an increase in their sales, improving the customer experience and strengthening security.
Although e-commerce is a growing global trend, brick-and-mortar stores continue to play a critical role in users' shopping habits. It is estimated that by 2025, 75% of consumption will continue to be in physical locations, according to a study conducted by the consulting firm Bain & Company. However, retail organizations have realized that investment in technology is a key factor today to achieve an improvement in the shopping experience of customers and thus increase sales. Against this background, Axis' new business intelligence and measurement solutions allow you to easily analyze the behavior of consumers in stores, know their buying habits, creating a specific profile of customers so that businesses can create promotion strategies at the point of sale and marketing in a more efficient and personalized way.
"The competitive environment for retail has increased more than ever," said Francisco Ramirez, Country Manager for Mexico, Central America and the Caribbean at Axis Communications. "Generating more revenue per customer, reducing potential losses and improving the consumer experience have become business goals. With these new solutions, our goal is to provide the same levels of business intelligence in the physical environment as in the virtual world," says Ramírez.
Specifically, the new solutions support the retail sector in two critical areas of its business objectives:
1) Store optimization solution for understanding and understanding customer habits: This business intelligence and analytics software technology integrated into Axis network cameras and audio equipment, offer unprecedented accuracy in people counting, age detection, gender and queue control. Data is delivered through comprehensive reports designed to the customer's needs, hosted in the cloud, and available through desktop and mobile applications. The result is that the solution allows to improve the customer experience and sales opportunities through smarter personnel management and detailed information about the display of products and advertisements at the point of sale.
This comprehensive solution includes the following equipment: AXIS M30 Network Camera, AXIS People Counter, AXIS P30 Network Camera, AXIS 3D People Counter, AXIS P8804 Stereo Sensor Kit, AXIS Demographic Identifier, AXIS C1004-E NetworkEd Cabinet Speaker, AXIS C2005 Network Ceiling Calculator, AXIS C2005 Network Ceiling Speaker, AXIS Row Monitor, AXIS Store Reporter and AXIS Store Data Manager.
2) Loss prevention solution for stores: Axis network cameras, access controls and video stations are combined with advanced analysis software in order to detect possible incidents in real time and to be able to act immediately, for example, for the detection of unauthorized exits from shops or the management of the excessive flow of people at the entrances.
This comprehensive solution includes the following equipment: AXIS M30 Network Camera, AXIS Address Detector, AXIS P32 Network Camera, AXIS People Flow Detector, AXIS A1001 Network Access Control, AXIS Random Selector, AXIS A8004-VE Network Video Door Entry System.
These two end-to-end retail solutions will be available during the second quarter of 2017 through Axis' distribution channels.
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