Mexico. The world around surveillance is evolving and therefore, brands dedicated to this sector must also do so, not only in terms of technology and structure, but in the same way in the field of sales and approach to the end user, as Samsung Techwin America achieves with its new loyalty program: STEP.
Samsung Techwin America has become a commercial benchmark and today continues in this same line building a perfect ecosystem for the development of its channels with this a new step. STEP was presented in Mexico City on February 4 before security media and channel, talking about a great stage and space for its partners.
The company promises a truly differentiating and eye-catching solution. The answer lies in the three lines through which the Korean brand will move: sales, marketing and technical support, which represent the perfect triangle for commercial success.
"STEP has multiple motivations for each type of partner, depending on their profile. Depending on the level of the partner there are different benefits provided by Samsung which are intended to make your life in the field easier and to more effectively meet the needs of your customers," said Oswaldo Lafee, Marketing Director for Latin America of the brand.
This "all inclusive" will give, as a matter of sales, a special discount (depending on the level of Partner) to acquire equipment aimed at tests and events. Similarly, technical support and extensive information for the implementation of security projects will be on the list.
Without strategy there is no fruit, that is why in terms of marketing, help will be provided in product, personnel and advertising expenses to the partners, as well as funds for marketing actions and information on success stories, news, news, plans, presentation of products and relevant events before anyone else.
One of the characteristics of this great company is to know how to listen to its collaborators, so the opinions of these are a source of value that is taken into account for the development of the Samsung product range.
And as the technical support could not be left behind, the problems that come to arise in projects will be assisted by the Samsung Techwin America team. Adding to this the trainings that will be granted so that the professional competence in terms of video surveillance is greater every day in the partners.
All this is agreed in a certificate in which the collaboration agreement is established, representing a true union and team building that rewards the effort of the integrators.
"STEP is an initiative that allows us to organize the programs in Latin America and define the role of each player, from the manufacturer to the distributor, and outline the scale of benefits in a more personalized way; it is a loyalty program, and therefore the closer and more constant the partnership with the channels, the more benefits they will obtain," he told Lafee media.
How to register?
Enjoying STEP is a step that can begin with registration as a member in www.samsungsecuritypartner.com, after which an STA manager will contact to assist in the full registration of the program and finally the certification of the brand will be received.
The future in video surveillance is in the hands of Samsung Techwin America and the plan to communicate it is now within reach of the channel.
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