Latin America. Axis Communications, a leader in IP video surveillance, appointed Andrei Junqueira as Sales and New Business Manager for South America. The executive will lead the sales team of the offices in Brazil, Colombia, Chile, Argentina and Peru, ensuring the consistent growth of the company in the long term.
Junqueira, who served as Head of New Business at Axis Communications, has worked at the company in the areas of Sales and Engineering. Previously, he was part of other technology multinationals, such as Verint and Johnson Controls. At the head of the sales area, his main objective throughout the region will be to strengthen relations with partners aligned with the company's proposal and who perceive the advantages of a work always done together.
Throughout South America, except Brazil, Axis will continue its strategy of aggressive expansion of its channel network. During 2015, 662 companies in South America have become Axis resellers, while in 2014, 852 new partners had been registered. The company expects to attract over the next few years a significant number of companies operating in the areas of infrastructure, cabling, IT, IT and electronic security.
Specifically in Brazil, where Axis Communications has a network of 1,968 channels, the focus will be on the development of these partners through two main fronts: Axis will launch in the first semester a Certification program so that resales can differentiate themselves through technical knowledge; In parallel, it will identify and train the specific channels of each market segment, covering the areas of Retail, Banking, Transport, Urban Monitoring, Education and Health. "We want to develop companies with experience in certain markets so that they meet with excellence the demands we generate," says Andrei Junqueira.
Business Opportunities
Considering all of Latin America, the independent consultancy IHS predicts that the video surveillance market in general will grow at a compound annual rate of 4.8% on average until 2019. However, the same study shows that IP camera sales will reach a growth of 22 5% this year and 21.5% in 2017, which further accelerates the process of migrating analog systems to digital. That scenario will happen with imports of IP cameras for Latin America surpassing imports of analog cameras starting next year, according to IHS.
"South American countries such as Brazil, Argentina, Chile, Peru and Colombia, despite very different GDP growth projections from each other over the next five years, have in common the prospect of mass migration from analog video surveillance systems to digital technology. In addition, there is a trend towards the Internet of Things (IoT), the integration of technologies such as access control and audio systems, and the adoption of advanced intelligence resources in the same system. All this represents a great opportunity both for small companies that currently offer only CCTV and for those that are inserted in the digital environment and that seek to increase their margins and differentiate themselves in the market with an offer of complete solutions, "added Junqueira.
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