Recently we have known a report published by www.trivago.es that revealed the holiday destinations in Spain with the best reputation on the Internet.
Mallorca and Cádiz have been chosen according to the ratings of users on the network, taking as a reference more than 28 million opinions.
Managing a good reputation on the Internet is not easy or immediate; it requires a constant effort from which results can be seen in the short-medium term. In this same example, in another way, what consequences does it have that the place in Spain with the worst user opinions is published? What if your company was the worst valued by customers in the sector?
Checking the Internet before going on vacation is very frequent; location, service and condition of a hotel, punctuality and problems with the area line, etc. They are key conditions that mark the decision line of a client and radically the position of a company in the market.
The transfer from real reputation to online reputation makes any company vulnerable. Traditionally it was word of mouth that made the image of a company affected by it, having a very limited scope. Reputation now has qualitative, but especially quantitative, characteristics that separate it from the past. Under this new dynamic, if we have a bad experience with a client, we only have the option of knowing and monitoring the generation of negative content that can acquire a viral effect and destroy their position in a matter of days.
But how to ensure those contents that thousands of users build without limit in time or space?
The company has absolute control over the development of its online reputation. It is necessary to understand the consequences that harmful opinions can generate, not only for their content, but for their ability to spread in a very short time, having to react in time, channeling and managing everything related to the company and its reputation.
Iván OntañónRamos
Information Security Department
Legal Department
www.audea.com
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