Developing regions and their economies are presented as the places where video surveillance manufacturers, integrators and installers should go despite the global economic situation. According to research conducted at the end of November by IMS Research, the video surveillance market in the United States, Japan and Western Europe is slowing down, while in Latin America, Eastern Europe, Russia and the Middle East it remains strong; however, significant growth is expected in all these countries between 2011 and 2012.The financial crisis has become a ghost that scares the world, and puts the different industries on a tightrope after the fall of Latin American markets in the face of new indicators from the United States. According to the comments of some analysts recorded in the magazine América Economía, the measures adopted in the last decade to reduce external vulnerabilities are helping Latin American countries mitigate the negative effects of the global shock .
Research by IMS Research demonstrates the potential of video surveillance during the global financial crisis, which is affecting the vertical market and different regions differently. It also presents how and where the economy impacts this e-security sector, and which regions and products can expect continued growth.
The banking and retail sectors are expected to be hit hardest as consumers slow spending, and the future of financial institutions remains unstable. On the other hand, transportation and government see video surveillance as essential to providing public safety.
As mentioned above, Western Europe, the United States and Japan are the niches where there has been a notable decrease in video surveillance spending; however, video surveillance is expected to grow in these sectors by just over four percent in 2009, and the market to recover significantly in 2011 and 2012.
Conversely, in Eastern Europe, Latin America, Russia and the Middle East the market is expected to remain strong combined with the growth of these territories, remaining above 20% for the foreseeable future, and the combined value of these regions is expected to approach $2 million in 2012. Because of this, a number of manufacturers, and particularly network video surveillance providers, are moving to take advantage of this growth by expanding their sales forces in these developing regions.
IMS Research also presents a good picture in the Asian market for video surveillance and is unlikely to slow down next year. The market in India is hot and China is the power where more growth has been presented due to the high spending on city security. About 660 cities have been allocated for the development of projects and the use of thousands of cameras that have been presented during the last year. In addition, this country will host two international events: the World Expo in Shanghai and the Asian Games in Guangzhou, which require significant investment in infrastructure.
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