Welcome created a bespoke development to make mass attendance of fans and spectators at stadiums and cultural venues safer.
By Security Sales
Find out how Welcome made fans' attendance at the Deportivo Cali stadium safer, how it managed to control access with the box office avoiding fraud and generated real-time statistics for strategic decision-making.
What makes this case special?
There were 3 characteristics of Welcome that were fundamental to consider this solution as successful:
1. The possibility of adapting the platform to the real needs of the client.
2. Integrations with ticket office services and with the database of Deportivo Cali members and people with special passes such as journalists, special guests, officials and collaborators of the club.
3. The statistical information that the platform throws up and that provides valuable information for the brand and logistics.
What was the need for Club Deportivo Cali?
Deportivo Cali, with the largest capacity stadium in Colombia, enhanced all its infrastructure to improve security, fraud at the ticket office and the logistics of entry of its fans, partners and VIP guests in its stadium with a single entry control system.
Likewise, the América de Cali team took on the challenge proposed by the Mayor's Office of the city to improve the safety of those attending the Pascual Guerrero Olympic Stadium. Today, thanks to Welcome®, entire families have been able to return to the spectacle of football.
How did Best Technologies fix it with Welcome?
Welcome listened carefully to the requirements and developed a tailor-made solution with the following key functionalities:
1. Fingerprint reader and ID card, thus achieving the control of problematic fans.
For this, a custom design was agreed with the manufacturer of the lathes, controlling the entry of problematic fans crossing against restricted lists of the National Police.
2. Reader of the ticket office of the equipment supplier.
And today it is integrated not only with a ticketing supplier, but with all Colombian ticketing systems and thus avoid fraud.
3. Automation of the entry and exit of spectators.
The process became more efficient, generating a reduction in personnel costs.
4. Integration with the Deportivo Cali database.
In this way, the entry was guaranteed not only of people with ticket offices, but also of their partners, collaborators, journalists and special guests who do not enter with a ballot.
Impact that Welcome brought to the Cali teams
The first positive impact that is evident is on the safety of those attending this type of mass events, consequently increasing the attendance, especially since now fans can go to the games with their families.
A second positive impact is the making of business decisions thanks to the data provided by Welcome, which can be reflected in two major strategic areas:
Logistics: Determining the critical points and the hours of greatest traffic to optimize human and technological resources.
Marketing and commercial: Delivering the information of the behavior of their fans to offer adjusted value propositions to the followers of their team.
Welcome is designed to accompany large stages and events with a flexible proposal that guarantees to solve the access and control of attendees in a massive way, offering a safe experience and adapted for each type of client from their particular needs and requirements.
We create a solution that goes from an efficient access system to a deeper level of statistical information for decision making that can impact other areas of the business.
Best Technologies is a company with more than 15 years of experience in the development of WELCOME, the software specialized in the control of visitors and contractors No. 1 in Latin America, which integrates with the most important global brands of access control, in addition to having verticalized solutions such as Corp, Gov, Care, Arena, Home and custom developments for large projects.
Get more information by writing to the email [email protected] or connecting to the Mobile or WhatsApp at +57 313 615 3150
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