The security company Altronix was satisfied with the results of the last ISC West Fair in Las Vegas, where they used a marketing strategy in which through text messages they rewarded visitors who sent text messages from their cell phones to a number designated with the word Power, and back the user received a new message with information about new products of the brand and potential numbers to win prizes. "We generated additional traffic and had fun with this promotion," said Alan Forman, president of Altronix Corporation, who added that "it is good to break the schemes, not only with our developments and engineering, but also with our extension in the industry, our distribution channels and customers."
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