According to the results of the study conducted to evaluate Internet use and market potential in Latin America contracted by Google and conducted by Pyramid Research, the installed base of computers is expected to be 200 million in 2013 and the growth of laptops will be the strongest increasing by 43% between 2007 and 2013.
In addition, according to the interviewees, the main incentives to buy products through
Internet are low prices and taxes. Moreover, high shipping costs and lack of access to a credit or debit card are the most important reasons not to buy online.
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