International. The study "Vision of Latin American Consumers on Electronic Fraud 2014", conducted by Easy Solutions, shows a rapid growth of mobile banking and warns that the fear of online fraud continues to be the biggest obstacle to the growth of electronic channels in the region, but it is possible to change the perception of users through additional security measures, accompanied by material that trains on how to use such measures effectively.
On the other hand, the majority of users use the app of the bank in question to connect to Mobile Banking, while a third of them (61%) prefer to use a mobile device to a computer to make transactions.
Mobile and online banking continues to grow in usage and preference, while physical branches and ATMs continue to decline their level of preference among users.
The study warns that the use of strong authentication methods is still limited and should be accompanied by training to improve user perceptions regarding online banking security.
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