Mexico. Armatura announced the signing of a commercial agreement with TVC en Línea, a wholesaler of electronic security solutions with 20 branches and three distribution centers that today cover a large part of the Mexican market.
This alliance will allow Armatura to continue with the consolidation and expansion of its brand, as well as develop a chain of value integrators to strengthen its presence in public and private projects.
Among the short-term plans in the strategy with TVC en Línea, is the displacement of fast-moving products, such as card readers, and mass market coverage, such as mobile credentialing, one of Armatura's main business objectives, focused on sustainability due to the decrease in the use of plastic cards.
According to Francisco Medina, general manager of Armatura Mexico, another of the segments to be covered by this new alliance is projects, especially those derived from nearshoring, since in the face of the arrival of new companies it will be necessary to cover the demand from access controls to the extended portfolio that Armatura is developing for retail.
"We are very happy with this alliance, because it will allow us to develop better business opportunities. TVC Online is a strategic partner that will provide us with a lot with its trained staff, for the attention of projects shoulder to shoulder. In addition, they have invested a lot in their project area, which ensures that the client is at the center of our entire strategy for both," said Medina.
This alliance will allow both companies to combine their capabilities and resources to offer comprehensive and customized solutions that meet the needs of their customers. Through this collaboration, both companies will be able to expand their service offerings, improve operational efficiencies and maximize value for users.
"We are very excited to join forces with Armatura to drive the growth of our businesses and deliver greater value to our customers," said Alan Zazueta of TVC en Línea. "This alliance will allow us to take full advantage of our complementary strengths and capabilities to deliver innovative and differentiated solutions."
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