Colombia. Giovanni CorderoAxis Communications introduced Giovanni Cordero Bermúdez as the new Marketing Coordinator for Spanish-speaking countries in South America.
Giovanni will be in charge of creating and executing the marketing strategies for the integrating partners and distributors in Argentina, Chile, Peru, Bolivia, Paraguay, Uruguay, Ecuador, Venezuela and Colombia, where he will be based.
Similarly, Cordero will be in charge of carrying out internal and external events in which the organization participates, such as fairs, technical training, brand presentations, among others. The goal of the onboarding is to offer Axis partners more marketing actions that will allow them to accelerate the digital migration process and expand brand awareness.
Giovanni Cordero is a professional in Marketing and Advertising from the Politécnico Grancolombiano, a specialist in Marketing Management from the Pontificia Universidad Javeriana, and has studies in Economics from the Externado de Colombia University. He has 8 years of experience in the field of Marketing, in pharmaceutical, agrochemical, automotive and security industries. He was the marketing manager for two years at Porsche Colombia S.A.S. (Volkswagen).
"This new addition will be a great support for Axis' more than 1,500 partners in Spanish-speaking countries in South America. Axis is increasingly dedicated to providing a complete Marketing, Sales, Engineering and Technical Support structure for its partner network. Continuing on this path is part of our regional strategy," said Marcelo Ponte, Marketing Manager for South America.
Leave your comment