---
title: "Restructuring in the marketing team of ISTC Corp. - Ventas de Seguridad"
description: "The latest news for Latin American integrators, contractors and wholesalers in electronic security."
url: "https://www.ventasdeseguridad.com/en/news/latest-news/430-people/22562-restructuring-in-the-marketing-team-of-istc-corp.html"
date: "2026-07-23T14:04:28+00:00"
language: "en-GB"
---

#  [ Restructuring in the marketing team of ISTC Corp.](https://www.ventasdeseguridad.com/en/news/latest-news/430-people/22562-restructuring-in-the-marketing-team-of-istc-corp.html "Restructuring in the marketing team of ISTC Corp.")

      Details     04 December 2013          *![alt](https://www.ventasdeseguridad.com/images/stories/VDS/ISTCLogonombramientos.jpg)Latin America.* ISTC announced changes in its marketing team, the first of which has to do with the promotion of María Esperanza Cano as Marketing Manager, and, on the other hand, the arrival of Luz Adriana Álvarez, who joins the company as Marketing and Communications Coordinator.

María Esperanza joined the company since 2008 developing communications and different marketing activities. In his new role he assumes the task of consolidating the preference of the ISTC brand as the first choice in the different regions of Latin America and the Caribbean.

For her part, Luz Adriana is a professional in Social Communication from the University of Antioquia (Medellín -Colombia) with more than five years of experience in marketing in different companies, including the Latin American Security Association, ALAS. His work in content development and customer loyalty seeks to help strengthen communications and presence in digital media.

On the other hand, it was announced that since November 29 Omar Avila does not continue as part of the ISTC Team.

- Publicidad -

These changes in the structure of the company and especially in the Marketing Department seeks to focus its efforts on consolidating customer service as a differentiator of ISTC in the electronic security industry, for which it will join forces with manufacturers and thus, day by day, increase its value proposition.

The contact details are as follows: María Esperanza Cano: mariac@istccorp.com and Luz Adriana Álvarez: luz@istccorp.com

![Santiago Jaramillo](https://www.ventasdeseguridad.com/images/latinpress/editor-sjaramillo.jpeg)

Santiago JaramilloEmail: sjaramillo@latinpressinc.com

Editor

Comunicador social y periodista con más de 15 años de trayectoria en medios digitales e impresos especializados para América Latina. Actualmente Editor de las revistas Ventas de Seguridad, Gerencia de Edificios y Coordinador académico del Congreso TecnoEdificios.

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