---
title: "Genetec incorporates strategic leaders - Ventas de Seguridad"
description: "The latest news for Latin American integrators, contractors and wholesalers in electronic security."
url: "https://www.ventasdeseguridad.com/en/news/latest-news/430-people/15927-genetec-incorporates-strategic-leaders.html"
date: "2026-07-23T13:02:11+00:00"
language: "en-GB"
---

#  [ Genetec incorporates strategic leaders](https://www.ventasdeseguridad.com/en/news/latest-news/430-people/15927-genetec-incorporates-strategic-leaders.html "Genetec incorporates strategic leaders")

      Details     17 February 2015          *![](https://www.ventasdeseguridad.com/images/stories/VDS/genetec_nombra_feb2015.jpg)Mexico.*  With the main purpose of providing the best guidance and support of the commercial opportunities presented to its business partners and customers in the Mexican market of Unified IP Security, Genetec informs the appointment of José Manuel Araiza-Duarte as Regional Sales Director.

Araiza-Duarte will be responsible for the Northeast, Northwest and West regions of Mexico, based in Monterrey, Nuevo León.

The appointment of José Manuel will have, among other tasks, to be responsible in all aspects of commercial operations and activities in the business development of Genetec's products and services in the West and North region of the country.

Some of the objectives of this appointment include consolidating Genetec's leadership by reaffirming its commitment to the Mexican market by responding to the explosive demand for technology and services in the north of the country.

- Publicidad -

José Manuel is an Electrical Engineer graduated from the Technological Institute of Hermosillo and has more than ten years of very successful experience in the security industry, working in the commercial and engineering areas for global manufacturers such as Panasonic, as well as for System Integrators in Mexico.

The Genetec Mexico team is now made up of the following professionals:

- Irasel Garcia. Regional Sales Director – Metro/Centro/Sur
- José Manuel Araiza. Regional Sales Director – West/Northeast/Northwest
- Antonio Olmedo. Systems Engineer
- Rabin Parra. Project Manager
- Adolfo Ortiz. Support Engineer
- Juan Jose Vieira. Training Manager
- Natalia Sanchez. Channel Support Coordinator
- Sandra Morales. Channel Support
- Abelardo A. Tous. Managing Director

![Santiago Jaramillo](https://www.ventasdeseguridad.com/images/latinpress/editor-sjaramillo.jpeg)

Santiago JaramilloEmail: sjaramillo@latinpressinc.com

Editor

Comunicador social y periodista con más de 15 años de trayectoria en medios digitales e impresos especializados para América Latina. Actualmente Editor de las revistas Ventas de Seguridad, Gerencia de Edificios y Coordinador académico del Congreso TecnoEdificios.

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