Colombia. The ESS+ International Security Fair closed its 30th edition, setting trends in innovation and development, after bringing together more than 300 exhibitors from 26 countries and attracting 15,612 attendees.
ESS+ not only commemorated three decades of achievements and innovation, but also offered a strategic vision towards the future of security, with 5.0 technologies, Artificial Intelligence, IOT, access control and surveillance, automation devices with cybersecurity, making visible the route towards innovation for sectors such as health, education, banking, data centers, airports, stadiums, manufacturing industry, cities, transportation, among others.
"The ESS+ International Security Fair stood out for being a stage where the latest trends and advances in security were presented. These innovations are redefining the way we understand and manage security in all areas, highlighting the protection of man and his environment," said the organizers. The business roundtable concluded with business expectations of around USD $1,199,700 in one year.
Participation and growth
ESS+2024 marked significant growth compared to previous years, not only in terms of surface area, but also in the number and quality of visitors, according to Patricia 
Acosta, director of the fair. “The 30th anniversary of ESS+ has once again demonstrated that this is the meeting point par excellence for professionals in the sector. The fair has been the stage chosen by companies to present their innovations and attract a highly qualified public, which translates into a constant pace of business and expansion for future editions,” she highlighted.
Academic Agenda
Acosta also highlighted that knowledge was a fundamental pillar of this edition, with the ESS+ Academy offering more than 54 technical-commercial conferences, as well as the launch of new products for Latin America, and 5 trade forums, which completed the great presentation, allowing attendees to interact with the latest innovations and update their knowledge
"The fair ended with a clear message: comprehensive security is moving towards a more connected, automated and efficient future. The advances we have witnessed during these three days are just the beginning of a new era in security. We thank all participants, exhibitors and visitors for making this edition a milestone in the history of ESS+. We are convinced that the innovations presented here will contribute to building safer cities and better protected lives around the world. Innovation in security is part of the solution," concluded the Director and founder of the fair.
In the words of the exhibitors
During the fair, the participating brands expressed their optimism and satisfaction regarding their positioning and relationship with their public. Some of them revealed details about the results of the fair.
“This is my second year at the fair, the experience has been excellent. This year, the event attracted a lot of people and we generated around 500 potential contacts, a figure with which we are satisfied. The organization was very good and the atmosphere very positive," said Laura Andrea Becerra Naranjo, marketing analyst for the Innomatik brand, regarding her participation.
For his part, Martín Otazua, Marketing Manager for Ajax in Latin America, said that "in this 30th edition of the International Security Fair, our objective was to increase sales, attract potential clients and strengthen the brand's positioning. We are satisfied with the networking and visibility obtained at our stand. We have generated around 500 potential clients, which we consider excellent. We are already looking forward to the next edition."
According to Orlando Avella, account manager for IDIS Colombia, "our company wanted to increase its clients by 80%, a goal that we met at the fair; apart from this, we hope that our already established clients will visit us by 100%, so that they can learn about the brand's new technological developments."
"We feel really satisfied with the development of the fair and what we achieved during it; in these three days we had more than 100,000 visitors." "Of the 1,000 people who visited our stand, more than 700 of them were effective contacts with the public who know the brand and become potential clients," said Anderson Castro, marketing manager for Latin America at Hytera Communications.
Positive balance.
Finally, event spokespersons highlighted that "In this way, the XXX version of the ESS+ International Security Fair reaffirms itself as the most relevant event in the sector in Latin America, and looks to the future with the commitment to continue leading the transformation in the security industry. See you in 2025! The next edition of ESS+ will take place from August 27 to 29, 2025 at Corferias, Bogotá. We invite you
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