Latin America. Resideo announced earlier this month the launch of its new communication channel on the Telegram social network for Latin America. This space, according to the organization, has the vision of connecting more directly with professionals in the security sector.
According to Resideo Latin America , this new tool seeks that professionals in the security, comfort and connected home industry, also called by the company as "PROs" have easier and faster access to relevant information about their solutions through this instant messaging channel.
An important fact in this regard is that Telegram was one of the 5 most downloaded applications worldwide in 2022, and the date has more than 700 million active users per month, it is also a safe, friendly and free platform.
In that sense Resideo bet on this social network, through the creation of its new Telegram channel, "as a novel tool within the guild and which will allow you to share with your community of PROs different updates such as: product launches, training calendar and certifications, online and face-to-face events, among other topics. "
Nathalie Bernal, Marketing Manager for Latin America at Resideo, commented: "We want to be closer to our Professionals every day and we continue working towards that purpose. We continue to integrate new tools into our marketing strategy that allow us to be more connected."
Thus, the new Telegram channel called Resideo LATAM, is open to all people who want to be part of it, but has a great focus on the previously mentioned audience as the "PRO", within which are the installation technicians, engineers, designers, contractors and distributors.
In that sense, Nathalie Bernal, added that "this new communication channel not only aims to inform, but also to encourage interaction and participation of the community through initiatives that activate this participation. Learning will be part of the added value we bring with this tool. In the new Telegram channel, our subscribers will be able to test their knowledge through quizzes, participate in voting to choose upcoming webinars, trainings and participate in contests."
Finally, Resideo invited the PRO community to use these new tools available.