Brazil. Brazil-based RFID hardware manufacturer Acura has been acquired by HID Global, with the purpose of strengthening the portfolio of RFID solutions and expanding its presence and coverage of operations and manufacturing plants in the region.
Founded in the late 1990s, Acura quickly became a leading manufacturer and distributor of RFID hardware products in Brazil. Its offering is primarily aimed at enterprise, industrial, logistics, transport and retail applications for large-scale customers such as Ambev, Cargill, Sensormatic/JCI, Nike/Centauro, Fleetcor/Sem Parar, Mercedes Benz, Honda Motors, HP, ArcelorMittal and Vale SA, the world's largest producer of iron ore and nickel.
"As the RFID market expands worldwide, our ambition is to grow in tandem with that market, increasing our relevance to customers in all regions," said Bjorn Lidefelt, Executive Vice President and Head of HID Global. "The addition of Acura to the HID family is another important milestone in our journey to become the rfid technology leader in the market, including Brazil and Latin America."
With the Latin American RFID market continuously growing, this acquisition will allow customers to count on a comprehensive supplier of RFID components and products in the region. The company's portfolio includes low-frequency, high-frequency and RAIN® RFID readers, as well as tags, antennas, biometric terminals and printers.
"We have always strived to be a leading electronic identification company in both the Brazilian and Latin American markets. This acquisition marks the beginning of an exciting new chapter in our history," said Marcos Honda, founder and CEO of Acura. "Now that we are part of HID Global, we are committed to the long-term commitment to lead the Latin American RFID market and take it a step further in developing state-of-the-art RFID solutions."
Acura will continue to operate as an independent business unit within HID Global's Identification Technologies division; It has approximately 80 employees, is headquartered in São Paulo (Brazil) and has a production plant in Extrema, Minas Gerais state.