Colombia. The premium service ULTRA by SoftGuard has a new channel in Colombia through the electronic security and telecommunications company, Comunisander, which offers its customers a wide range of communication solutions.
From SoftGuard they consider that with this new alliance "the company has the challenge of adding customers and transforming existing ones into loyal followers. To achieve this, we are providing them with unlimited ULTRA service, a product without limits, which gives access to use the entire suite of modules, cellular applications and services in an unlimited way from SoftGuard."
It should be noted that this commercial agreement adapts to new ways of doing business, where companies prioritize having recurring revenues. "Having competitive pricing is important but not enough to help a company succeed in its business. It is essential to better understand the expectations that electronic security users have to ensure both their satisfaction and their loyalty, and by hiring ULTRA they obtain a quality service with unlimited advanced technology with the possibility of monthly or annual payment with important benefits, "said Marcos Avalos, Country Manager of SoftGuard, who also mentions that, "Comunisander has a great opportunity to work on the distribution of a premium service throughout the region of Colombia".
This alliance promises to open new paths of joint work, from the realization of workshops, technical certifications, to the joint participation in face-to-face events such as ESS+ to be held from August 24 to 26 in Bogotá.
Comunisander, by adding ULTRA to its product lines and working together with SoftGuard on a new marketing strategy, will be able to grow even more in the electronic security industry because the market continues to grow and there are new niches to explore, such as private urbanizations, financial institutions, retail chains, among other segments.