For sure, what was perceived in the environment is that there is an urgent need for the emergence of a market with more solidity and clear conditions to inject the resources that are not now being put into developed markets. Latin America is always there, but, in other words, it is known that the region could be that market, but there is still no total conviction.
The safety industry is a patient in good health and still has significant room for manoeuvre in our region. Recently, a market research firm – IMS Research – recently cut its growth forecast for the global CCTV monitoring market, both analog and digital. While the company specifies that there are still possibilities for growth, they will not be as high as thought at the end of 2008. The markets most affected by this reduction will be Great Britain, Japan, Germany and the United States, and Latin America is not mentioned in the bad news, although it may be because there are no reliable records.
However, it is time to take advantage of the possibilities of scraping the pot, or perhaps I am being very optimistic. But large companies are looking for partners, trusted allies who guarantee them benefits at a time when they are very scarce.
Latin America continues to have a golden opportunity to be that partner. We cannot sleep, because another region will arrive in similar conditions that will refine its entire political and economic apparatus as Asia did a few years ago and we will continue to be a "hope". It is time for governments to consolidate economic and import policies that favor foreign investment. Local companies, for their part, should start considering quality certifications to ensure that all their practices are done under internationally accepted parameters.
Take the first step.
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