The safety magnet
Every day our security industry is changing more, and it is increasingly important to know the marketing strategies that will multiply your sales.
by Adhir Uzcátegui
Every day our security industry is changing more, and it is increasingly important to know the marketing strategies that will multiply your sales.
by Adhir Uzcátegui
The new role created by the ASIS special committee, which will be reviewed by ANSI, will allow the CSO to handle an organization's overall security strategies and programs.
A fraternal greeting from Puerto Rico to all colleagues and readers of this column! It is a pleasure to share again with you.
by Héctor R. Torres PhD, MBA, CPP, CFE
Improving their efficiency, being leaders and creating added value, are functions that organizations must perform to be competitive in the global environment.
A fraternal greeting from Puerto Rico to all colleagues and readers of this column! It is a pleasure to share again with you.
by Héctor R. Torres, PhD, MBA, CPP, CFE
When you intend to carry out a sale, do not place your product or service above the others that exist in the market. Overconfidence and your little knowledge of the customer can make your sale never happen.
Many times we evolve with technology in our electronic security environment or with our computers, cell phones etc, but we do not evolve in our sales strategy, we focus on the most complex sales areas, without realizing that we fail in the most basic.
by Adhir Uzcátegui
by: Germán Alexis Cortés